Increase Your Ranking With Social Bookmarking

social media iconsSocial bookmarking is a fantastic way to increase your web presence and build your online following.

It is a great way to circulate your material and if it is good quality it stands a chance of going viral as other users like and re share your work.

This is a great way to drive more traffic to your sites and help to improve your website search engine optimization.

What Is Social Bookmarking?

A social bookmarking site is basically a social media site that allows people to share, edit and circulate news articles, blog posts, written content etc.

The bookmarking sites do not actually save the content you upload but rather, it bookmarks them as a reference and provides a link to the bookmarked page.

Users, once they have read your article can vote whether they like it or not and can also share it with others.

The more ‘likes’ you get, the better ranking your articles receive as they will start to be viewed as popular articles by the social bookmarking platform.

The users can also save the links to pages that they may like to read again or remember for later and as these bookmarks are usually public (they can also be private depending on how you set it up) other users can also see what bookmarks you have saved and read the articles by viewing your profile on the social bookmarking site.

How To Use Social Bookmarking Sites

Social bookmarking sites are very popular with online marketers especially when starting a new business. This is because by uploading their content it increases the number of back links to their websites and can also help to improve their sites SEO.

Search engines such as Google and Yahoo love social bookmarking sites as they are viewed as highly credible due to the content being filtered by humans liking and sharing the articles rather than robots.

As soon as an article is uploaded, almost immediately the search engine spiders come and crawl through it checking the content and follow the links back to the related websites.

They then come back to their search engine (ie Google, Yahoo, MSN etc) and further increases the ranking of the content for your post in the search engine. This also improves your organic SEO.

Secondly, as the users come and read your content, they rate it which also helps to rank your articles over time. If users really start to like your posts and they also decide to write a post based on your post then this again helps to rank your posts higher.

There are many social bookmarking sites out there but some of the more popular are Digg, Tumblr and Reddit.

a tree of social media icons

How To Submit Your Posts To Social Bookmarking Sites Quickly

tumblrA quick and easy way to submit your content to multiple social bookmarking sites is to use a sharing plugin on your blog. A great, free plugin one to use for a WordPress blog is called Shareaholic.

This plugin can be put at the bottom of each post and enables users to share your post quickly and directly to various social bookmarking and social media sites as soon as they have read it.

You can also use this plugin yourself to submit your posts directly to various social bookmarking sites as soon as you have published it. This is a quick and easy way to share your post as soon as you have published it and saves you time from having to log in to each individual site to submit your content.

Get The Best Opt-in Rate From Your Visitors

Using the social bookmarking sites has several benefits but if you are going to be driving all this extra traffic to your website then be sure to make the most of it. You will want to make sure that first of all your blog really stands out and has lots too keep the visitors interest or the likelihood of them taking action in anyway on your site will be slim.

Make sure you encourage an opt-in of some kind as soon as possible. To do this have an opt-in form in a prominent position and high up on your front page, preferably in the side bar or you could also use a pop up opt-in form. So make sure your opt-in is also for an enticing free offer that will be of benefit to them.

What More Tips and Tools To Build Your Online Business?

If you’re looking for more tools to help you grow your online business then you can find more recommended marketing resources on our homepage here